Profile Picture

Welcome to my portfolio

Letitia Ciucu

Communication Science student with specialized training in social and media psychology, strategic communication, and audience behaviour. I conduct research in qualitative, quantitative, and sentiment analysis methodologies. For more information about my work, please review my project portfolio and professional resume.

Get In Touch

Professional Skills

Experienced in qualitative, quantitative, and sentiment analysis with proficiency in data interpretation and academic research methodologies. Below is an overview of my technical competencies and professional tools. For detailed information, please refer to my complete resume.

</>

Software & Tools

  • R, SPSS, MAXQDA, Gephi
  • Axure, Canva, Figma
  • Adobe Illustrator
💬

Digital Communication

  • Social Media Strategy
  • Social Media Management
  • Email Marketing
📢

Media & PR

  • Media Relations
  • Crisis Communications
  • Reputation Management
  • Stakeholder Management

Projects

Social Network Analysis

Labubu and Algorithmic Hype Cycles

Sep 2025 – Nov 2025

Gephi, R

  • Designed and mapped a YouTube recommendation network by collecting and analyzing relational data in R and Gephi
  • Identified filter bubbles and algorithmic hubs that amplified selective exposure
  • Linked network dynamics to social phenomena including FOMO, overconsumption, and hype cycles

User-Centered Design

HealthyBites!

May 2025 – July 2025

Axure, Canva

  • Developed a sustainability-focused mobile app using a structured user-centered design process from requirements analysis to high-fidelity prototype
  • Applied behavioral science principles to design persuasive features including swipe-based interactions and personalized filters
  • Conducted usability testing sessions, designed task-based scenarios, and translated participant feedback into iterative improvements

Education & Certifications

University of Twente

BSc in Communication Science, Minor in Political Psychology

Enschede, NL

2024-2027

Certifications

  • Meta: Social Media Marketing Certificate - in progress
  • Google: UX Design Certificate - in progress

Languages

  • Dutch: A2-B1
  • English: C1
  • Romanian: Fluent

Contact Information

For professional inquiries and collaboration opportunities, please feel free to reach out.

Email: letitia.ciucu@outlook.com

LinkedIn: View Profile